As consumers are increasingly conscious of the impact of their buying decisions, it is becoming more important for certified organisations to visibly communicate their responsible practices to consumers. Therefore, the use of PEFC label by certified organisations is vital as it enables clear communication of their commitment to corporate responsibility and sustainable forest management. At the same time, labelling also generates awareness for products from PEFC-certified forests and what it represents, thus increasing the value of forests and demand for its certified products and services.
To promote the use of labelling and ensure the correct usage of PEFC trademark, MTCC organised a training on the PEFC Trademarks for Forest Management Certification (FMC) holders on 18 February 2021 on Zoom. A total of 42 participants from certified FMUs and FPMUs as well as downstream certified companies attended the training.
The training provided the participants with the processes involved in applying for the PEFC logo usage licence, a briefing on the latest PEFC ST 2001:2020 PEFC Trademarks Rules – Requirements, the do’s and don’ts on trademark usage, and communicating claims from certified area, the new requirement on Appendix B: Interpretation on Requirements for Communicating Claims from Certified Areas in the MC&I Sustainable Forest Management (MC&I SFM) standard which will come into force on 1 September 2021.
A copy of the training presentation can be found in the following link: https://drive.google.com/drive/folders/12g3AxDOycOYppRutca2KZ0kIFJMDbGvi?usp=sharing
